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PI Pick Sugar Water Gets a Facelift: What Marketing Does for Soda

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Description:

Describes how the soft drink industry is creating new and effective ways to market their products to keep current customers and attract new ones.

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Sugar Water Gets a Facelift: What Marketing Does for Soda
Author(s): Lori Dorfman | Hilary Abramson | Strategic Alliance | Berkeley Media Studies Group 
Date Published: September 2009 
Media Type: pdf 
Terms:Strategic Alliance, PDF, Innovative Strategies & Analysis, Supporting Healthy Food & Activity Environments
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