Community Prevention Talking Points
Browse our tailored talking points to guide your conversation on community prevention.
Making the Case through Media Advocacy
As a leader responsible for implementing community prevention initiatives, you can harness the power of the media to make the case for community prevention. As our colleagues at Berkeley Media Studies Group frequently remind us: Ask yourself: if the only understanding that decision makers (and the public) had about community prevention was formed by the media, what would they know? What wouldn’t they know? Actively engaging with media to broadcast and elevate your local efforts builds increased understanding of what prevention is, shares local successes and demonstrates the value of bringing these efforts to scale.
By paying attention and responding to media coverage through letters to the editor or online comments, you can offer your own experiences and successes as counterpoints to common misperceptions about community prevention. When you proactively share your community prevention efforts with the media—through writing op-eds or pitching stories to reporters—you are directly building an understanding of community that deflects negative criticism.