New Resource Alert:
When Will There Be Fruit?
Also in this alert:
 When Will There Be Fruit?
How much longer must families
struggle to make
nutritious food purchases in the face of misleading advertising? One year after exposing the deceptive packaging of over half of the most aggressively marketed children's foods, Prevention Institute uncovered few changes in the packaging or ingredients of 37 examined products. The finding from this anniversary report, When Will There Be Fruit? Fruit Content of the Most Highly-Advertised Children's Food and Beverages, suggest the need for greater
government regulation and oversight in how food and
beverage products, particularly those targeted towards
children, are packaged and marketed. Access the full When Will There Be Fruit? study, press release, and press kit or read Setting the Bar, the companion document with recommendations for food and beverage industry action to support people in making nutritious food choices.
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Action Plan to Improve Children's Food and Activity Environments
To reduce and eliminate the marketing of unhealthy foods to children is just one of eight principles outlined in a new Action Plan to combat early childhood obesity in Contra Costa County, California. Developed by the Healthy and Active Before 5 collaborative with Prevention Institute support, the comprehensive plan details strategies
to create food and activity environments that will motivate and support children and families to adopt healthy behaviors. As
Kaiser Permanente spokesperson Marianne Balin says, "The
Action Plan spells out how we can protect our children and safeguard our communities' health for decades ahead." To read the full report, click here.
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Prevention Connection: 8 Steps to Effective Coalition Building
Materials and an audio recording of the most recent Prevention Institute facilitated web conference, Eight Steps to Coalition Building: Fostering Strategic Partnerships to Prevent Violence Against Women, are now available at www.preventconnect.org. Stay tuned for additional information and registration instructions for our next web conference, What is Collaboration Math?, on March 11th, when we will discuss this tool for advancing multidisciplinary partnerships.
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Unnatural Causes: Is Inequity Making Us Sick?
Don't miss the opportunity to have Unnatural Causes: Is Inequity Making Us Sick? broadcast in your community. This forthcoming documentary sounds the alarm about America's glaring socio-economic and racial inequities in health. It is scheduled to air nationally on 4 consecutive Thursdays at 10pm: March 27, April 3, 10, and 17. Click here for tips on how to encourage your local PBS station to air Unnatural Causes or to read more on this groundbreaking film, click here. Want more after you watch? Check out Prevention Institute's approach to health equity or the Strategic Alliance's Environmental Nutrition and Activity Community Tool to create positive changes in your own food and activity environments.
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"The Ethics of Food and the Environment" Speaker and Movie Series
Free and open to the public, this
Stanford University series explores - through films, talks, and seminars - the ethical issues surrounding food production in the United States and around the globe.
It features Michael Pollan, Marion Nestle and Peter Singer, as well as 5 related, thought-provoking films. For more information, click here.
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A focal point for encouraging effective primary prevention, www.PreventionInstitute.org is your link to prevention-related ideas, projects, publications, tools, and events.
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