Tuesday, June 12, 2012 (11:00AM - 12:30PM)
Effective communication plays an important role in the development and sustainability of public health policies and practices. Communication and media advocacy strategies can be used to influence health behaviors, as well as foster public and political support for policy and environmental level changes that can positively impact population health outcomes.
This webcast will feature insights from health communication experts that will describe how injury and violence prevention professionals can strengthen their media relations skills, improve their message framing, and work more effectively with news and media outlets to garner more attention for their efforts.
During this webcast participants will:
- Learn effective strategies for building relationships with news and media outlets;
- Learn how to better communicate public health messages and effectively use a variety of message framing techniques; and
- Learn key strategies that can be used to successfully garner media attention to promote injury and violence prevention messages.
Featured speakers include:
- Alisa Blum, Director of Media and Public Relations, National Association of County and City Health Officials (NACCHO)
- Brad Christensen, Health Promotion Project Director, National Public Health Information Coalition (NPHIC)
- Nicole Daley, Director, Start Strong Initiative, Boston Public Health Commission
The webinar will be moderated by Gail Hayes, MS, Senior Press Officer for the CDC National Center for Injury Prevention and Control (NCIPC).Register now.