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STRATEGIC ALLIANCE
221 Oak Street
Oakland, CA 94607
Tel: 510.444.7738
Fax: 510.663.1280

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Research, Data & Reports

Where's the Fruit?

In 2007, Prevention Institute and Strategic Alliance released, "Where's the Fruit?"  This study looked at the fruit content of the most highly marketed children's products with references to fruit in the brand name or on the packaging.  The original "Where's the Fruit?" study and the subsequent "When Will There Be Fruit?" sudy found that roughly half of the products that made references to fruit on the packaging contained little to no fruit whatsoever.

Fast Food Nation
This link takes you to an interview that the Atlantic Monthly did with Eric Schlosser, author of Fast Food Nation, which takes an in depth look at the growth of the fast food industry and its labor, marketing and sales practices.

Outside the Wrapper and In Between the Bun: The Whole Truth About Fast Food
A PowerPoint presentation to teach adolescents the truth about the fast food industry and its marketing practices. Lesson plans are included.

Researcher Documents Growth of US Portions -- and US Waistlines
The American Institute of Cancer Research is a non-profit organization that conducts research to prevent and fight cancer. This article discusses the expanding portion-size of foods sold in America and the impact it has on overeating.

School Commercialism, Student Health, and the Pressure To Do More With Less
Professor Alex Molnar is Director of Arizona State University's Commercialism in Education Research Unit (CERU). He has authored several papers documenting the dangers of commercialism and the inter-relation between fiscal and physical health. In July 2003, Strategic Alliance and UC Berkeley's Center for Weight and Health hosted a well-attended talk about commercialism in schools with Dr. Molnar.

Super-Sized Portions Cause Super-Size Problems

Additional Resources

Setting the Bar: Recommendations for Food and Beverage Industry Action (PDF)

A collection of recommendations to help the food industry better address nutrition labeling and healthy marketing to children

OrganicBytes
Subscribe to this bimonthly email newsletter of the Organic Consumers Association to learn more about food, from farm to table, including information on food policies and corporate practices that impact what we eat.