INFLUENCING PATIENT BEHAVIOR

ENACT STRATEGY: Baby-Friendly Hospitals
Promote baby-friendly hospital policies to increase the rates of mothers who initiate and continue to breastfeed their infants

There is well documented scientific evidence that breastmilk is the optimal food for infants and gives them the best start for a healthy immune system.  Breastfed children have a decreased risk of acute infectious diseases such as diarrhea, respiratory and ear infections, and they are less likely to be overweight or obese during childhood or adolescence.  Mothers who breastfeed also receive the health benefits of reduced risks of breast and ovarian cancer, diabetes, and osteoporosis.  Hospitals and birthing centers have a unique role in supporting breastfeeding immediately after birth, which is a critical time for establishing a successful breastfeeding relationship.  Hospitals that have implemented comprehensive policies and practices that support exclusive breastfeeding, and offer an optimal level of care for lactation may become a certified Baby-Friendly Hospital.  Research has shown that mothers who gave birth in a Baby-Friendly Hospital had increased rates of initiating breastfeeding and exclusively breast fed their babies for a longer time. 

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Characteristics

A baby- friendly hospital:

  • Maintains a written breastfeeding policy
  • Trains all staff in skills needed to implement this policy
  • Informs all pregnant women about the benefits and management of breastfeeding
  • Helps mothers initiate breastfeeding within one hour of birth
  • Shows mothers how to breastfeed even if they are separated from their infants
  • Gives infants no food or drink other than breastmilk unless medically indicated
  • Allows mothers and infants to remain together 24 hours a day
  • Encourages unrestricted breastfeeding
  • Gives no pacifiers or artificial nipples to breastfeeding infants
  • Refers mothers to breastfeeding support groups

From:10 steps to becoming a Baby-Friendly Hospital by Unicef's Baby-Friendly Hospital Initiative

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Quick Facts

Reducing Obesity from the Start:  California Hospitals Must Increase Exclusive Breastfeeding Rates

This UC Davis Human Lactation Center and California WIC Association report examines the link between hospital policies and practices and exclusive breastfeeding rates.  The report ranks counties by in-hospital exclusive breastfeeding rates, and found that the highest-scoring hospitals have implemented comprehensive policies to support exclusive breastfeeding. The report also provides California hospital breastfeeding rates by county, which display the same rates by individual hospitals, and compare hospitals within counties.   

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Programs

Baby-Friendly Hospitals and Birth Centers

Worldwide there are more than 19,000 maternity facilities which have received the Baby-Friendly designation.  In the United States there currently are 61 Baby-Friendly Hospitals and Birth Centers. 

Boston Medical Center Breastfeeding Center

After implementing the 10 steps to become a Baby-Friendly Hospital, Boston Medical Center's breastfeeding initiation rate increased from 58 percent to 87 percent over four years. The national average is 68 percent. The most dramatic increase was found in African-American mothers, where the breastfeeding rate went from 34 percent to 74 percent. The national average for this group is 45 percent. *

*More information can be found in the research article abstract: Philipp, B., et al.  “Baby-Friendly Hospital Initiative Improves Breastfeeding Initiation Rates in a US Hospital Setting”.  Pediatrics. 2001 Sep; 108(3):677-81.

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Policies

Providing Breastfeeding Support:  Model Hospital Policy Recommendations

The Inland Empire Breastfeeding Coalition reviewed breastfeeding policies based on scientific data and created this document to support hospital systems in their efforts to support breastfeeding. 

Model Breastfeeding Policy for Healthcare Institutions

The Academy of Breastfeeding Medicine developed clinical protocols for managing common medical problems that may impact breastfeeding success.  This protocol highlights model breastfeeding policies for Healthcare Institutions.

Breastfeeding-Friendly Physicians Office

The Academy of Breastfeeding Medicine also developed a clinical protocol for model breastfeeding policies for Physicians Offices.

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Organizations and Coalitions

Baby-Friendly Hospital Initiative

The Baby-Friendly Hospital Initiative (BFHI) is a global program sponsored by the World Health Organizations and UNICEF to encourage hospital and birth centers to offer an optimal level of care for lactation.  BFHI USA implements the initiative in the United States. 

The Academy of Breastfeeding Medicine

The Academy of Breastfeeding Medicine is a worldwide organization of physicians dedicated to the promotion, protection and support of breastfeeding and human lactation.

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Evidence Base

Breastfeeding Rates in US Baby-Friendly Hospitals

The authors of this study analyzed all available breastfeeding data from US Baby-Friendly hospitals in 2001 and found that Baby-Friendly designated hospitals in the United States have elevated rates of breastfeeding initiation and exclusivity. Elevated rates persist regardless of demographic factors that are traditionally linked with low breastfeeding rates.

Merewood, A. , Mehta, S., Chamberlain, L., Philipp, B. and Bauchner, H.  Breastfeeding Rates in US Baby-Friendly Hospitals: Results of a National Survey.   Pediatrics.  2005 Sep;116(3):628-34.**

Promotion of Breastfeeding Intervention Trial (PROBIT): a randomized trial in the Republic of Belarus

An experimental intervention modeled on the Baby-Friendly Hospital Initiative increased the duration and exclusivity of breastfeeding and decreased the risk of gastrointestinal tract infection and atopic eczema in the first year of life.

Kramer, M., et al.  Promotion of Breastfeeding Intervention Trial (PROBIT): a randomized trial in the Republic of Belarus.  JAMA. 2001 Jan 24-31;285(4):413-20**

Evidence Based Breast-Feeding Promotion: The Baby-Friendly Hospital Initiative

Research conducted in Latin America has shown that Baby-Friendly Hospital Initiative is highly cost-effective. Breastfeeding trends over the past two decades strongly suggest that BFHI has had a global impact on breastfeeding outcomes.

Rafael Pérez-Escamilla. Evidence Based Breast-Feeding Promotion: The Baby-Friendly Hospital Initiative.  The Journal of Nutrition. 2007 Feb: 137:484-487.**

 

** We can only provide links to the article abstracts and not the full text.

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