INFLUENCING POLICIES

ENACT STRATEGY: Building Coalitions
Work with insurance companies to offer coverage for preventative services including nutritionists

Insurance companies are a valuable resource to help patients seek out and follow preventive services, allowing patients to be informed and responsible partners in healthy living. By offering financial incentives to patients, insurance companies elicit higher participation in preventive practices and can be the driving force in influencing patients to adopt healthy lifestyle practices. Some insurance companies already offer incentives and programs to promote prevention as a part of medical care, yet greater steps can be made to improve health outcomes specifically relating to nutrition and physical activity.

 

Characteristics

Added steps that insurance companies can take include:

 
  • Coverage for nutrition specialists such as dietitians
  • Reimbursement for preventive services at a pre-determined rate
  • Inclusion of wellness allocation in insurance coverage
  • Continual updates of preventive services offered
  • Providing incentives for patients to follow and doctors to encourage preventive practices
  • Allowing for a sliding scale of insurance costs based on healthy lifestyle behavior

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Tools

Fruits and Vegetables and Physical Activity at the Worksite: Business Leaders and Working Women Speak Out on Access and Environment (PDF)

This report, compiled by the California 5 a Day Worksite Program, identifies the best ways to increase fresh fruit and vegetable intake and activity in the workplace as well as other strategies to improve workplace wellness.

The Role of Midlife and Older Consumers In Promoting Physical Activity Through Health Care Settings (PDF)

This report outlines recommendations for consumers, health care providers, health systems, the research community, and the media to influence physical activity interventions in the health care environment.

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Policies

Aurora Health Care Administration Guidelines

Aurora Health Care, a not-for-profit Wisconsin health care provider, has developed a series of prevention recommendations based on the Guide to Clinical Preventive Services and has incorporated these guidelines as policy into their health care administration. 

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