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Strategic Alliance Webforum

on Marketing to Children

Strategic Alliance and Children Now invite you to attend a webforum on Federal/National Strategies to Address Food/Beverage Marketing to Children and Youth.  Learn more about policies and initiatives taking place at the national level to address the preponderance of unhealthy food and beverage advertising to youth and ways your community can help.  The webforum will take place on Tuesday, November 13th from 11-12:30pm.  Space is limited and RSVPs are required to be guaranteed a spot.  To attend, please send an email to sarah@preventioninstitute.org, with “Webforum RSVP” in the subject heading.

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Legislative updates

Overview of the 2007 California Legislative Session

The beginning of this year's California legislative session introduced forty-four bills that dealt with nutrition, the built environment, physical activity/education & other issues designed to address the obesity epidemic. Of those, thirty stalled in the legislative process. Ten bills made it to the Governor's desk. Seven were signed into law, notably Senate Bill 22 (Migden) which encourages breastfeeding education and Senate Bill 601 (Torlakson) which increases monitoring of Physical Education in public schools.  The Governor vetoed three others including SB 35 (Torlakson) which would have expanded the availability of joint use agreements for outdoor recreation space and SB (120 Padilla) which would have made nutrition information available on chain restaurant menus and menu boards. Specific information on bills introduced this session can be found in the legislative section of the CCPHA website.

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Announcements

Safe Routes to School Grants Available

Approximately $52 million is available for two fiscal years worth of projects (06-07 and 07-08). The deadline for applications is Friday, November 16, 2007.  These funds are not to be confused with Federal Safe Routes to School (SRTS) funds associated with SAFETEA-LU. Applications must be for capital projects such as sidewalks, pathways, bike lanes, traffic calming, etc. (with up to 10% available for non-infrastructure activities such as education, encouragement and enforcement). Only cities and counties are eligible to compete for these funds; please spread the word to Public Works Officials. Contact Brooke Driesse at brooke@saferoutespartnership.org for more details. View the updated SR2S Guidelines and Application for more information.

Congratulations to Marion Standish and Arnell Hinkle!

Please join us as we congratulate Marion Standish from The California Endowment, recipient of the American Public Health Association, Food and Nutrition Section, Catherine Cowell Award, and Arnell Hinkle from the California Adolescent Nutrition & Fitness Program (CANFit), recipient of the American Public Health Association, Food and Nutrition Section, Mary C. Egan Award. These awards honor public health professionals who have served as mentors in the area of public health nutrition and contributed to improving nutrition among low income and underserved populations.  The awards will  be presented at the APHA annual meeting being held in Washington D.C., November 3-7, 2007, during the Food and Nutrition Section reception, Sunday evening November 3rd. Everyone is welcome to come and help us honor our colleagues.

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Upcoming Events

Our Issues, Our Voices: Communities of Color Advocating for Health

Various CA locations and dates through November 7th

Grocery Store Attraction and Development Symposium

November 1, San Francisco

American Public Health Association Annual Meeting: Select Presentations

November 3-7, Washington DC

2007 National Prevention and Health Promotion Summit: Creating a Culture of Wellness

November 27-29, 2007, Washington, DC

Making Change Matter: Maximizing the Health Impact of the New WIC Foods

January 16,  Los Angeles, CA

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Thanks for reading!  The Strategic Alliance is currently engaged in building a broad and diverse statewide membership.  If you were forwarded this e-mail and want to receive your own copy in the future, please click here or e-mail carol@preventioninstitute.org.  And if you’re already a member, please forward this message to your colleagues so we can continue to strengthen our coalition.  Thank you!

WHAT IS THE STRATEGIC ALLIANCE?

The Strategic Alliance is reframing the debate on nutrition and physical activity away from a focus solely on individual choice and lifestyle towards one of environmental influences and corporate and government responsibility. Current Steering Committee members are: California Adolescent Nutrition and Fitness Program (CANFit), California Center for Public Health Advocacy (CCPHA), California Food Policy Advocates (CFPA), California Pan-Ethnic Health Network, California Park and Recreation Society (CPRS) , California Project LEAN, California WIC Association (CWA), Child Care Food Program Roundtable, Latino Health Access, Partnership for the Public’s Health, Prevention Institute, Samuels & Associates, and YMCA of the East Bay.

The Strategic Alliance is supported by funding from The California Endowment.

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