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A Small Tax on Sugary Drinks, a Giant Step for California Health

Our latest blog explores the need for a statewide sugar-sweetened beverage tax to stem the tide of chronic disease in our communities and fund vital children's health initiatives. More...
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4.9.13 California’s Cap and Trade Program: An Opportunity to Invest in Community Health

California's Cap and Trade program presents advocates with an opportunity to fund community health improvements, such as reliable public transit, safe places to walk and bike, and dedicated open spaces. More...
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4.2.13 A Baby-Friendly State: How California is Breaking Free of Booby Traps

Juliet Sims speaks up in support of SB 402, Baby Friendly Hospitals in California. More...
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We're Not Buying It

Watch "We're Not Buying It," a video highlighting deceptive marketing to children, debunking industry claims, and exploring the latest research. Join us in telling the President to stand up for the health of our kids. More...
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Formed in 2001, Strategic Alliance serves as a hub for cutting-edge policies and practices aimed at improving eating and activity opportunities for all Californians. Informed by community wisdom and experience, Strategic Alliance shines a light on the role that corporate and government practices play in shaping food and activity environments.
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The California Blog

All California Mothers and Babies Deserve Equal Opportunities to Breastfeed:
Prevention Institute's William Haar explores the impact of hospital policies on maternal and child health and equity, as CA's Baby-Friendly Hospitals bill reaches a critical legislative juncture.
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