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Strategic Alliance  


221 Oak Street
Oakland, CA 94607
Tel: 510.444.7738
Fax: 510.663.1280




Strategic Alliance Newsletter
February/March 2011

Physical Activity Spotlight

Standing Room Only: Safety and Chronic Disease Take Center Stage at Washington Briefing

It was standing room only on the Hill last month, as Prevention Institute, in partnership with Senator Tom Harkin, Chair of the Health, Education, Labor and Pensions Committee; and Representative Barbara Lee, sponsored a joint congressional hearing, Addressing the Intersection: Preventing Violence and Promoting Healthy Eating and Active Living. The congressional hearing was followed by a panel presentation at the Smart Growth conference in North Carolina. These events were great opportunities to lift up local community initiatives taking place across the country to prevent both violence and chronic disease.

Building on the findings and recommendations in Addressing the Intersection, Prevention Institute coordinated an innovative pilot effort of the Convergence Partnership, a national collaborative of funders whose goal of policy and environmental change will help reinvent communities of healthy people living in healthy places.


Funding Opportunity: Prop 84 Parks and Rec Grants, Round Two

This second round of the Statewide Park Program will make $184 million available for the creation of new parks and recreation facilities in critically underserved communities throughout California.

The deadline to submit an application is July 1, 2011.

For more information, and to apply, click here.

Eye on Industry

Statewide Soda Tax Aims to Fund Prevention for California’s Kids

California’s protracted budget crisis threatens many public health initiatives – healthy eating and active living programs among them. But a bill proposed this month in Sacramento could add $1.7 billion a year to fund much-needed healthy eating and active living programs. By levying a penny-per-ounce on every soda and sugar-sweetened beverage sold in California, AB 669 could safeguard investments in safe places for children to play and be active, healthy school meals, community access to healthy food, and physical education.

“With California facing both massive budget cuts and an unprecedented childhood obesity epidemic, it is critically important to identify funding for obesity prevention efforts outside of current state revenue streams,” said Jennifer Richard of California Center for Public Health Advocacy, the bill’s sponsor.

Just Released

Healthy Parks, Schools, and Communities: Green Access and Equity for Orange County

People are 38% more likely to exercise when they live within one mile of a park. In Orange County, where low income communities and communities of color have disproportionately low access to green space and 67% of fifth grade students failed to meet California Department of Education physical fitness standards in 2008, increasing access to parks and other green space can be an effective solution to improving public health and reducing healthcare costs.

The City Project’s recently released policy report, Healthy Parks, Schools, and Communities: Green Access and Equity for Orange County, maps and analyzes access to Orange County’s green space, and makes recommendations for equitable investments in green space in both Orange County and throughout the nation. Read the full report here.

Upcoming Events

Food Matters: A Clinical Education and Advocacy Program

What Clinicians Need to Know About Our Food System to Help Ensure Healthy Pregnancies, Healthy Families and a Healthy Planet

Saturday, March 5, 2011
8:15 am – 1:15 pm
Children’s Hospital Oakland Research Institute

For more information or to register, click here.


California Healthy Cities and Communities Annual Conference
Taking Action - Communities Moving Forward, Engaging Residents, and Building a Healthy Future

Thursday, April 21, 2011
The California Endowment’s Center for Healthy Communities, Los Angeles, CA
Organized By:
Center for Civic Partnerships, Public Health Institute
Register here.


American Public Health Association Midyear Meeting

Implementing Health Reform - A Public Health Approach

June 23-25, 2011

Chicago, IL

Registration is now open.


6th Biennial Childhood Obesity Conference

June 28-30, 2011
San Diego, CA
Registration is now open.


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Thanks for reading!  The Strategic Alliance is currently engaged in building a broad and diverse statewide membership.  If you were forwarded this e-mail and want to receive your own copy in the future, please click here or e-mail phebe@preventioninstitute.org.  And if you're already a member, please forward this message to your colleagues so we can continue to strengthen our coalition.  Thank you!



The Strategic Alliance is reframing the debate on nutrition and physical activity away from a focus solely on individual choice and lifestyle towards one of environmental influences and corporate and government responsibility. Current Steering Committee members are: California Adolescent Nutrition and Fitness Program (CANFit), California Center for Public Health Advocacy (CCPHA), California Food Policy Advocates (CFPA), California Pan-Ethnic Health NetworkCalifornia Park and Recreation Society (CPRS) California Project LEANCalifornia WIC Association (CWA), Child Care Food Program RoundtableLatino Health AccessPartnership for the Public's Health, Prevention Institute, PolicyLinkSamuels & Associates and Public Health Law & Policy.

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