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Strategic Alliance  

March 11, 2011

221 Oak Street
Oakland, CA 94607
Tel: 510.444.7738
Fax: 510.663.1280



Upcoming Opportunities for Action and Engagement

Don't miss these four exciting events to engage in advocacy and learn more about creating healthy food and activity environments for all.

  1. ENACT Day 2011 is almost here!
  2. Webinar: Target Marketing of Junk Foods to Communities of Color
  3. Food Marketing Workgroup Meeting in Washington DC
  4. The Road to Health: Spring Transportation Convenings


ENACT Day is Less than Two Months Away!

Strategic Alliance invites you to participate in ENACT Day 2011. Join fellow advocates on May 4th in Sacramento as we educate legislators about public policies that can improve opportunities for healthy eating and activity.

ENACT Day is designed for everyone to participate - parents, community leaders, and health, recreation, and transportation professionals. Travel scholarships will be available, as well as simultaneous Spanish interpretation for Spanish speakers.

Learn more about ENACT Day 2011, and register now!


Webinar on Target Marketing of Junk Foods to Communities of Color

Presented by Berkeley Media Studies Group and The Praxis Project
Thursday, March 17
12:00 pm - 1:00 pm PST

How do you know you are in a low-income community? Often, the high numbers of fast food outlets and junk food advertising is one sure sign. Some advocates call this kind of target marketing of unhealthy products predatory marketing. This webinar will explore how target marketing of junk food and beverages disproportionately affects communities of color, expose some of the more insidious practices, and discuss community efforts to fight back.

Click here to register.


Help Set the Direction for Addressing Food Marketing to Children

April 6, 2011
Washington, DC
9:00 am - 5:30 pm

The Food Marketing Workgroup, coordinated by the Center for Science in the Public Interest (CSPI) and Berkeley Media Studies Group (BMSG), invites you to a one-day meeting on responsible food marketing to children. The meeting will bring together leading advocates and researchers from around the country to explore where we have been and where we are going on food marketing to kids, with the chance to discuss how topics in food marketing to kids and what we can do about them.

For more information, please contact Lindsay Vickroy.


The Road to Health: Improving Community Wellbeing Through Transportation
April 21st - Fresno
April 27th - Los Angeles
May 4th - San Diego
May 5th - Oakland

From air quality to vehicle accidents to the availability of vital services – the ways we travel all have an impact on health. Join the California Pan-Ethnic Health Network (CPEHN) at their spring convenings as they look at the effect that transportation has on our wellbeing. Hear about local efforts to improve conditions in communities of color and strategize on local, statewide, and federal advocacy efforts to create a more active, safe, and sustainable California.

Registration and more information will be available in late March.
Contact Ruben Cantu if you are interested in being a local co-host.



The Strategic Alliance is reframing the debate on nutrition and physical activity away from a focus solely on individual choice and lifestyle towards one of environmental influences and corporate and government responsibility. Current Steering Committee members are: California Adolescent Nutrition and Fitness Program (CANFit), California Center for Public Health Advocacy (CCPHA), California Food Policy Advocates (CFPA), California Pan-Ethnic Health Network, California Park and Recreation Society (CPRS) , California Project LEAN, California WIC Association (CWA), Child Care Food Program Roundtable, Latino Health Access, Partnership for the Public's Health, PolicyLink, Prevention Institute, Samuels & Associates, and Public Health Law and Policy.


The Strategic Alliance is currently engaged in building a broad and diverse statewide membership. To join or for more information, please visit us on the Web, www.eatbettermovemore.org, or contact Phebe Gibson at 510.444.7738 or Phebe@preventioninstitute.org. And even if you're already a member, please forward this message on to your colleagues so we can continue to strengthen our coalition. Thank you!


The Strategic Alliance is reframing the debate on nutrition and

physical activity - from a focus solely on individual choice and lifestyle,

towards one of environmental influences and corporate and government responsibility.


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