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April 21, 2011
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New Study Shows State Soda Tax Could Be Lifeboat for Fiscally Strapped Counties Research released today by the California Center for Public Health Advocacy (CCPHA) provides further evidence that a proposed soda tax could be instrumental in funding schools and critically needed childhood prevention efforts. “California’s Soda Tax: Helping Cash-Strapped Communities Protect Children’s Health” provides a county-by-county analysis of how the $1.7 billion in revenues generated by a sugar-sweetened beverage tax would be allocated to communities across the state. The benefits to local communities are substantial.
“If we’re going to get ahead of this crisis, we have to start with our children. This legislation not only funds essential classroom programs, PE and healthier school lunches, but also provides local leaders with the flexibility to fund those children’s programs that they expect will have the greatest impact in their communities,” says Dr. Harold Goldstein of CCPHA.
To find out more about what advocates can do about making the case, please visit the advocacy tools listed on the Rapid Response Soda page. And take a look at our media advocacy brief, Sugar Water Gets a Facelift: What Marketing Does for Soda.
********************************** WHAT IS THE STRATEGIC ALLIANCE? The Strategic Alliance is reframing the debate on nutrition and physical activity away from a focus solely on individual choice and lifestyle towards one of environmental influences and corporate and government responsibility. Current Steering Committee members are: California Adolescent Nutrition and Fitness Program (CANFit), California Center for Public Health Advocacy (CCPHA), California Food Policy Advocates (CFPA), California Pan-Ethnic Health Network, California Park and Recreation Society (CPRS) , California Project LEAN, California WIC Association (CWA), Child Care Food Program Roundtable, Latino Health Access, Partnership for the Public's Health, PolicyLink, Prevention Institute, Samuels & Associates, and Public Health Law and Policy. HOW TO BECOME A MEMBER The Strategic Alliance is currently engaged in building a broad and diverse statewide membership. To join or for more information, please visit us on the Web, www.eatbettermovemore.org, or contact Phebe Gibson at 510.444.7738 or Phebe@preventioninstitute.org. And even if you're already a member, please forward this message on to your colleagues so we can continue to strengthen our coalition. Thank you!
The Strategic Alliance is reframing the debate on nutrition and physical activity - from a focus solely on individual choice and lifestyle, towards one of environmental influences and corporate and government responsibility.
Home | About Us | Our Approach Prevention Institute | 221 Oak St. Suite A, Oakland, CA 94607 | Ph. 510-444-7738
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