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Prevention Institute

July 11th, 2011

Industry pushes back against voluntary marketing guidelines. Kids need your support.

We are writing again on an urgent matter, perhaps the most important food marketing action in the last 40 years. The Interagency Working Group (IWG) has proposed voluntary standards for foods marketed to children and we need you to join the effort to support them and protect our children. Sign on to Strategic Alliance's letter here, or submit comments, here.

The proposed marketing standards are strong. But Industry has been working overtime to de-rail the guidelines. They are pressuring the agencies to withdraw the standards or significantly weaken them. The IWG needs to know that they have our support. The food industry has millions of dollars to spend on defeating these guidelines, and without all of our voices, they might succeed. Here’s how you can help:

1) Sign on to Strategic Alliance’s Comment Letter. Strategic Alliance's detailed letter shows strong support for the standards, and lays out specific recommendations on how they can be strengthened. We need as many groups as possible to sign on to show broad support. We encourage you to sign on today.  Click here to read a summary and sign on no later than Wednesday, July 13th.

2) Submit comments of your own. Your organization can submit its own comments by July 14th on the FTC website, here. We encourage you to use our letter above as a model.

Parents shouldn't have to play defense in a world designed to make their kids consume unhealthy food, just so companies can make bigger profits. Help us support this critical effort to protect kids’ health today.

A Prescription for Prevention

Doctors have an important role to play in moving community prevention forward. Find out more in Read Larry Cohen's piece, "Doctor support critical in the fight for community prevention" on KevinMD.com. 

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