For Immediate release |
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“Help Our Children Eat Better--Don't Make it Harder"
Prevention Institute's Juliet Sims statement on Joint Congressional Hearing on Interagency Working Group guidelines for food marketing to children
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October 12, 2011. "Today, the Interagency Working Group, alongside Big Food lobbyists, food marketing experts and public health researchers provided testimony addressing the Interagency Working Group’s proposed guidelines for food marketing to children. We are deeply disappointed to see the Interagency Working Group (IWG) allow industry pressure to steer it off course and away from reasonable, science-based food marketing guidelines. These guidelines are a critical first step to protect children from targeted marketing of unhealthy foods and give parents’ solid support in their efforts to provide healthy options for their children. Parents and families need the Interagency Working Group and the federal administration to issue guidelines that will encourage industry to help our children eat better—not make it harder. Prevention Institute is a national non-profit organization, established in 1997, dedicated to placing prevention at the center of efforts to improve community health, equity and well-being. The Institute specializes in building capacity among community-based organizations and government agencies at the local, state, and federal level to develop strategies for environmental, policy, and systems-level changes to prevent illness and injury in the first place. Find us at www.preventioninstitute.org. |