COMMUNICATION

Communication can help build and sustain prevention efforts. When informed by effective framing, successful communication via channels such as the media, public officials, and others in the public sphere can convey positive messages about youth, build an understanding of effective violence prevention, make the case for prevention, and foster buy-in for prevention strategies and priorities.

KEY CHARACTERISTICS

• Prioritizes strategy and accessibility
• Delineates the benefits of prevention
• Builds a constitutency
• Clarifies the problem and the solutions
• Conveys values
• Communicates success
• Adapts for different audiences
• Reinforces key messages consistently and persistently
• Remains relevant
• Utilizes appropriate mechanisms for dissemination
• Engages media in coverage