On October 28th, San Francisco City Supervisor Scott Wiener announced plans to introduce a ballot measure proposing a two-pennies-per-ounce tax on sugary drinks to fund health, nutrition and activity programs for San Francisco youth. Now, health professionals and advocates in San Francisco and across the state have an opportunity to join the conversation in support of the sugar-sweetened beverage tax. Through media advocacy, advocates can build momentum for the San Francisco initiative, and provide a strong counter-argument to the anti-tax arguments put forward by the beverage industry.

We've assembled some of our most popular soda tax resources to help you get started:

Rapid Responses: Our Rapid Responses provide the media advocacy tools you need to shape public discussion on food and activity issues from the ground up--starting in your own community. Join our Rapid Response Media Action Network.

  • Rapid Response on San Francisco Soda Tax Proposal (10.30.13)
  • Framing Health: Is Coca-Cola part of the solution? (1.24.13)
  • New Kick the Can campaign helps make the case against soda (2.3.2012)
  • New study data on beverage marketing strengthens the case for sugar-sweetened beverage policies (11.12.11)



  • A Small Tax on Sugary Drinks, A Giant Step for California's Health (5.1.13)