Project Dream, Own, Tell (Project DOT) is a youth leadership program that engages young people from marginalized communities in shifting norms for healthy relationships. Social norms function as unspoken rules or guidelines shared by a group of people that shape values, beliefs, attitudes and behaviors. Project DOT was designed and launched in 2014 by the New York City Alliance Against Sexual Assault (the Alliance), an agency that looks at policy, prevention, and comprehensive intervention services, and provides training, technical assistance, and resources to rape crisis partners throughout the state of New York. As one of the Alliance’s programs that is grounded in prevention, Project DOT gives young people the knowledge to think critically about how social norms are created within a community, and the tools to actively change those norms for the better through engaging peers and adults through curriculum, community mobilization, and social media campaigns.