Building Narrative Power for Park and Green Space Equity

Recognizing that how we talk about park and green space equity is critical for transformation, P3 has partnered with Berkeley Media Studies Group (BMSG), a nonprofit that works with community groups to use the power of the media to advance racial and health equity, including the importance of effective messaging in movement building. To understand how social narratives have helped—or hindered—progress on bringing park and green space equity to scale, BMSG has developed a messaging guide that highlights learnings from this partnership. The guide provides racial justice and public health advocates with frames, language, and communication tools to shape narratives that help decision-makers see park and green space equity as the result of an inclusive process and the source of community health, joy, and liberation.