Where's The Fruit? Fruit Content of the Most Highly-Advertised Children's Food and Beverages

This 2007 study, released in conjunction with Strategic Alliance for Healthy Food and Activity Environments, examines how the food and beverage industry continues to produce and market unhealthy products aimed at children via aggressive and misleading advertising campaigns. In a key finding, Prevention Institute found that over half of the most aggressively marketed children's foods advertising fruit on the packaging actually contained no fruit ingredients. Where's the Fruit offers a collection of recommendations for the food and beverage industry to support healthy eating.

For the one year anniversary of this study, Prevention Institute re-examined the original food products to determine if any significant changes had been made either to the packaging or ingredients. When Will There be Fruit? reveals that almost half (49 percent) of these foods contain no fruit at all.